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New Approach to Implementation for New Results in Implementation

  July/August 2018 / Vol 8 Issue 5

New Approach to Implementation for New Results in Implementation
By: Mike Fisher, VP-Sales, Well Site Report


Anyone who has been involved in a systems or IT implementation plan has a litany of stories to tell. These stories often end with hundreds of thousands, to tens of millions of dollars wasted, not to mention the wasted time and effort. If numerous people have these experiences, why do implementation projects continue to fail? Why do projects continue to run over time and budget often with limited or no return on investment? Why do 63%, according to a 2016 Merkle Group Inc. study1, of CRM initiatives fail?

Oil and Gas companies have unique needs that general industry, and particularly, software companies, do not always understand. The industry is a blend of processes, regulations, personnel and culture, combined with an environment requiring complex operations in remote areas. Hundreds of service companies support permitting, construction, drilling, completions, production, midstream, and downstream operations. It is not a wonder that organizations are overwhelmed in the process of vetting, selecting, and implementing systems.

DigitOil, LLC has spent over two years flipping software sales on its head by focusing on the adoption process with it’s Wellsite Report which provides incident management, project management, and customized digital forms. Numerous software companies want to sell bulky ERP platforms claiming to address all of a company’s needs for all of their employees. This comes at large price tags with high pressure for leaders to maximize their return on investment in the shortest period of time. This often leads to too many processes getting pushed into the system over a long period of time, and too many people getting pushed into the system over too short a period of time.

The technology acceptance model (TAM)2 states that user adoption is dependent upon two driving factors: 1. Perceived usefulness and 2. Perceived ease of use. It seems intuitive that if users do not see value or usefulness and/or they believe that a new system is too difficult to navigate, they will not engage the new system. However, even knowing these things, most organizations still do not define implementation goals, do not provide adequate training, and/or throw too many people into the system too quickly.

This is why DigitOil works with an organization’s core group of users that will allow the adoption to occur organically. This core group not only creates internal champions but also internal experts in Wellsite Report. The internal experts provide an additional level of support as the use of Wellsite Report spreads throughout the entire company. DigitOil also realizes that leaders need assistance in training their users to become experts in systems, which is why we provide not just classroom training but in-the-field training as well. Transferring classroom training to in the-field application is often challenging when companies are left to the transition themselves. Our personalized in-the-field training allows users to receive support in the actual environment where they will use Wellsite Report. We established a framework for taking our product, Wellsite Report, into organizations that has led to companywide adoption rates as quickly as four weeks. Leaders can  count on DigitOil to help shoulder the burden of their users learning and adopting Wellsite Report.

Meanwhile, Large ERP systems take months or even years before pilot users can start to work with the system. In that period of time, stakeholders who were initially involved may not even be with the organization any more. Requirements and/or workflows most often change in that period of time. A 2010 ERP Report3, by Panorama Consulting Solutions, showed that companies had a 72% likelihood of one or more happenings of 1. Taking longer to implement than expected 2. Costing more than expected and or 3. Failing to deliver at least half of the expected business benefits.

DigitOil identifies a focused scope of how Wellsite Report is going to be used in an organization. As we work with customers, we define the scope of how Wellsite Report can directly improve two or three processes instead of folding in numerous departments, users, and workflows. As the technology acceptance model (TAM) requires, the perceived usefulness is immediately shown when users can experience how Wellsite Report makes their organization better and their job easier. As core users master the use of Wellsite Report in the focused scope, we fold in more parts of the organization’s business.

Generating graphs and charts is relatively easy in the data analytics process. Capturing data points that are relevant to users and their managers is the challenging part. Wellsite Report’s design is around the core user of the system: the person inputting the data. Countless users have described Wellsite Report as, “the easiest to use product that they have ever seen”. The ability of users to capture digital reports from the field in mere minutes allows managers to have access to larger, more relevant data sets. DigitOil’s main focus was and continues to be ease of use by the individuals who are in the field directly observing potential service quality failures, HSE issues, and unsafe acts and or conditions.

The volume of reports being submitted in Wellsite Report since release in April 2016 speaks to users wanting to capture reports because of both the value to their organization as well as how easy it is to use. There have been almost 30,000 service quality, HSE incidents, and BBS observations submitted in Wellsite Report in two years. There have been over 50,000 project updates submitted in Wellsite Report in two years. There have been almost 2,000 custom form submissions in fewer than six months. The volume of reports and submission helped service companies track and trend service quality concerns that have added millions of dollars to their bottom lines. The volume of reports and submissions has helped Operators capture not only which service companies are having issues but, also which service companies are truly providing value.

If you want more information on how Wellsite Report can help transform your organization and DigitOil’s 90 day money back guarantee you can visit, email, or call 877-626-7552 to start your partnership with the DigitOil team.

2. The Technology Acceptance Model, version 1. (Davis, Bagozzi & Warshaw 1989)